Project Description


Inspired by the mysterious alchemy of falling in love.

From Amsterdam with love, LOVE Stories presents a world of pretty, little underthings that embody the true spirit of a woman. Her indecisive folly, her whimsical delight and her joie de vivre. For the woman who realises seducing herself first is the most alluring thing.

LoveStories is the brainchild of multi-talented Marloes Hoedeman, who is first and foremost a fashion and interior stylist. Hoedeman began her brand in the hopes of creating beautiful underwear for herself. A combination of high quality products blended with an affordable price. Her biggest inspirations, which guide her creative process, are exploring and travelling the world, filmography and literature. With LoveStories she appeals to women who are looking for comfortable lingerie that can be styled and worn with ease, diminishing the time-consuming complications of trying hundreds of styles on in pursuit of the discovering the perfect garment. LoveStories will be sold in shops alongside other fashion brands where clientele can also purchase a skirt or a new jumper, creating and completing an entire outfit. As a result, underwear enhances and extends the rest of your wardrobe. “Underwear becomes outerwear” at LoveStories, where striking pieces can also be seen and shown off along with the rest of your outfit.

The Story



Ready to kick some lovely butts.

When you combine eclectic styles, “fashion fabrics” and surprising designs the result is the breathtaking new Dutch lingerie brand LoveStories.

It’s a Love Story.

Exquisite individual pieces that can be mixed and matched, at LoveStories it’s all about showcasing your personal style, allowing you to reveal who you are and what makes you feel gorgeous. Stylish and comfortable, sporty and romantic; all blended together in one lingerie brand.

LoveStories brings astounding prints and styles together, steering far away from traditional lingerie fabrics and colours, such as black, white and nude. The first collection consists of a diverse mix of materials and details, for instance smooth velvet, sequins, luxurious lace, intricate jacquard,  lurex and rich silk.

The “Undercovers” consist of soft triangle bralettes and delicate slips, all available in sizes 1, 2 and 3. The “Cover ups” have more of a casual feel to them, with pyjama’s and sexy boxers, oversized velvet shirts, stunning bodysuits, dainty dresses, quirky socks and endearing eye-masks coming into play.

LoveStories opened it’s first boutique in the summer of 2014, which can be found in the heart of Amsterdam’s famous shopping district the ‘9 streets’ at Herengracht 296. The collection is also sold in boutiques and department stores around the world, in 28 different countries such as Australia, Italy, Spain, Norway and Denmark. Furthermore the full collection will be available in our webstore.

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